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For the past four decades Europeans have debated whether the
Golliwog is a lovable icon or a racist symbol. In the 1960s relations between
Blacks and Whites in England were often characterised by conflict. This racial
antagonism resulted from many factors, including: the arrival of increasing
numbers of coloured immigrants; minorities' unwillingness to accommodate
themselves to old patterns of racial and ethnic subordination; and, the fear
among many Whites that England was losing its national character. British
culture was also influenced by images - often brutal - of racial conflict
occurring in the United States.
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In this climate the Golliwog doll and other Golliwog
emblems were seen as symbols of racial insensitivity. Many books containing
Golliwogs were withdrawn from public libraries, and the manufacturing of
Golliwog dolls dwindled as the demand for Golliwogs decreased. Many items with
Golliwog images were destroyed. Despite much criticism, James Robertson &
Sons did not discontinue its use of the Golliwog as a mascot. The Camden
Committee for Community Relations led a petition drive for signatures to send
to the Robertson Company. The National Committee on Racism in Children's Books
also publicly criticised Robertson's use of the Golly in its advertising. Other
organisations called for a boycott of Robertson's products; nevertheless, the
company has continued to use the Golliwog as its trademark in many countries,
including the United Kingdom, although it was removed from Robertson's
packaging in the United States, Canada, and Hong Kong. |
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 "Gladstone the White Golliwog" is an anti-racist story for young
children about a white Golliwog who is rejected by his friends, who are all
'proper' Golliwogs - available to buy in the
shop. |
In many ways the campaign to ban Golliwogs was similar to
the American campaign against Little Black Sambo. In both cases
racial minorities and sympathetic Whites argued that these images demeaned
Blacks and hurt the psyches of minority children. Civil rights organisations
led both campaigns, and White civic and political leaders eventually joined the
effort to ban the offensive caricatures. In the anti-Golliwog campaign,
numerous British parliamentarians publicly lambasted the Golliwog image as
racist, including, Tony Benn, Shirley Williams, and David Owen.
The claim that Golliwogs are racist is supported by literary
depictions by writers such as Enid Blyton. Unlike Florence Upton's, Blyton's
Golliwogs were often rude, mischievous, elfin villains. In Blyton's book, "Here
Comes Noddy Again", a Golliwog asks the hero for help, then steals his car.
Blyton, one of the most prolific European writers, included the Golliwogs in
many stories, but she only wrote three books primarily about Golliwogs: The
Three Golliwogs (1944), The Proud Golliwog (1951), and The Golliwog Grumbled
(1953). Her depictions of Golliwogs are, by contemporary standards, racially
insensitive. An excerpt from The Three Golliwogs is illustrative:
Once the three bold Golliwogs, Golly, Woggie, and Nigger,
decided to go for a walk to Bumble-Bee Common. Golly wasn't quite ready so
Woggie and Nigger said they would start off without him, and Golly would catch
them up as soon as he could. So off went Woggie and Nigger, arm-in-arm, singing
merrily their favourite song - which, as you may guess, was Ten Little Nigger
Boys.
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Ten Little Niggers is the name of a children's poem,
sometimes set to music, which celebrates the deaths of ten Black children,
one-by-one. The Three Golliwogs was reprinted as recently as 1968, and it still
contained the above passage. Ten Little Niggers was also the name of a 1939
Agatha Christie novel, whose cover showed a Golliwog lynched, hanging from a
noose. |
The Golliwog's reputation and popularity were also hurt by
the association with the word wog. Apparently derived from the word Golliwog,
wog is an English slur against dark-skinned people, especially Middle or Far
East foreigners. During World War II the word wog was used by the British Army
in North Africa, mainly as a slur against dark-skinned Arabs. In the 1960s the
Argyll and Sutherland Highlanders, one of the most noted regiments in the
British Army, wore a Robertson's golly brooch for each Arab they had killed.
After the war, wog became a more general slur against brown-skinned people. As
a racial epithet, it is comparable to nigger or spic, though its usage extends
beyond any single ethnic group. Dark-skinned people in England, Germany, and
Australia are derisively called wogs. In the year 2000, a British police
officer was fired for referring to an Asian colleague as a wog. The association
of wog with racial minorities is also seen with the word wog-box, which is
slang for a large portable music box, the European counterpart of the ghetto
blaster. The wog-box is also called a "Third World briefcase."
Some Golliwog supporters tried to distance themselves from
the wog slur by dropping it from the word Golliwog. James Robertson & Sons,
for example, has always referred to its Golliwog as "Golly." In the late 1980s,
when the anti-Golliwog campaign reached its height, many small manufacturers of
the Golliwogs began using the names Golly or Golli, instead of Golliwog. Not
surprisingly, the words Golliwog, Golly, and Golli are now all used as racially
descriptive terms, although they are not as demeaning as wog.
In the early 1980s, revised editions of Enid Blyton's Noddy
books replaced Mr. Golly, the gollywog proprietor of the Toytown garage, with
Mr. Sparks, to the outrage of many parents of a generation who thought that was
a retrograde iconoclasm biased against both gollies and black
garage-owners.
Golliwog is a racial slur in Germany, England, Ireland,
Greece, and Australia. Interestingly, it is sometimes applied to dark-skinned
Whites, as well as brown-skinned persons. Golliwog is also a common name for
black pets, especially dogs, in European countries - much as nigger was once
popular as a pet name. Golliwog was also the original name of the rock band
Credence Clearwater Revival. They sometimes performed the song "Brown-Eyed
Girl" (not the Van Morrison tune), dressed in white afros. This is not to
suggest that they were racists, only to show that Golliwogs were a part -
albeit, a small one - in American culture.
The Golliwog celebrated its 100 year anniversary in 1995.
Golliwog collectibles, which always had a loyal following, again boomed on the
secondary market. This popularity continues today and is evidenced by numerous
eBay and Yahoo internet auctions and the presence of several international
Golliwog organisations. A pro-Golliwog viewpoint can be found at the
International Golliwog Collectors Club's website:
www.teddybears.com/golliwog/direct.html. Many collectors, primarily though not
exclusively Whites, contend that the anti-Golliwog movement represents
political correctness at its worst. They argue that the Golliwog is just a
doll, and that the original Florence Upton creation was not racist,
intentionally or unintentionally - this is reminiscent of the claims about
Helen Bannerman's Little Black Sambo.
Critics of the Golliwog have launched a new attack. They are
trying to get the image removed from all newly published children's books, and
they are trying to force businesses to not use the Golliwog as a trademark. The
Black Trinidadian writer, Darcus Howe, said, "English [White] people never give
up. Golliwogs have gone and should stay gone. They appeal to White English
sentiment and will do so until the end of time." Gerry German, of the Working
Group Against Racism in Children's Resources, was quoted in The Voice, a Black
newspaper, as saying: "I find it appalling that any organisation in this day
and age can produce anything which would commemorate the Golliwog. It is an
offensive caricature of Black people."
However, a new academic appraisal of the work of Enid Blyton
claims that Golliwogs may have been innocent victims of well-intentioned
political correctness when they were banished from revised editions of the
Noddy books more than 20 years ago.
In his study "Enid Blyton and the Mystery of Children's
Literature", which is based on a close reading of the texts, Dr Rudd, a senior
lecturer at Bolton Institute in Greater Manchester, argues that a golliwog
appears as a total villain only in the notorious "Here Comes Noddy Again". In
the story a Golly asks the hero with a bell on his hat to give him a lift into
the dark dark wood - and then steals his car. Elsewhere, goblins and monkeys
emerge more consistently as villains than Golliwogs and bears are regularly
portrayed as more naughty.
Dr Rudd traces the pre-Blyton semantic and fictional history
of the Golliwog and concludes: "The Golliwog, it seems, was not in origin a
racist icon, whereas the offensive term 'wog' had a separate derivation.
However, there is no doubt that the golly came to prominence in an age that was
racist and that he was all too easily implicated in racist discourses, both in
name and image." |